First Drinks

Preparing for summer: Selecting your pubs' drinks offer

Preparing for summer: Selecting your pubs' drinks offer

By Sonya Hook

It’s hard to imagine sunshine after the gloom and cold of the past few months, but warmer weather is on its way. And while we don’t have the Olympics and international football tournaments to look forward to this summer, there’s still plenty that publicans...

Cocktail sales in pubs set to increase in the next two years

Cocktail sales in pubs set to increase in the next two years

By John Harrington, M&C Report

On-trade cocktails consumption is to grow more than 10% in the next two years, as 76% of outlets report equal or increased cocktail sales on the previous year, according to First Drinks’ annual Market Report.

Glenfiddich: priority for investment

First Drinks puts £50m into brands

By Sonya Hook

First Drinks has pledged to invest a total of £50m in its drinks portfolio this year, with Glenfiddich earmarked as its priority brand. The...